The Venture That Taught Me Love Is the Most Enduring Business Strategy

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Image Credit: Malak Trabelsi Loeb, Founder and Managing Director, Vernewell Management Consultancies

My son cinches the strap on his carry-on as departure boards shimmer above the concourse. “Brussels” flashes beside his flight number, and the final call echoes across the hall. Seventeen years are compressed into this single queue. Together, we hold the memories of recitals foregone in favor of clients’ meetings, weekends given up to partners’ calls, and hurried good nights spoken under the light of a laptop. The terminal feels less like a gate than a ledger, balancing the choices that shaped a suite of ventures, and the young man now prepared to cross an ocean. 

I first felt the weight of that ledger during a late-night dinner in the most difficult quarter my company had ever seen. Over a simple bowl of lentil soup, I attempted to explain why deadlines had crowded out dinner for weeks.  I spoke of risk curves, the clauses that give contracts their spine, and the personal cost of a vision that refuses to observe office hours.  My son, teenager and already trained in first principles, posed questions no spreadsheet captures: Who truly benefits, and what price do we pay at home? In that instant our kitchen table became a colloquium on purpose, altering the rhythm of family life. 

From then on, the house resembled a compact innovation lab. Mornings opened with strategy calls, afternoons unfolded in investor reviews, evenings closed over whiteboards thick with contingency maps. Strategy drifted through open doors, compromise simmered beside the kettle, and every negotiation proved that empathy anchors agreements more firmly than any indemnity clause. The textbook notion of balance never appeared, yet the household delivered an unfiltered education in complexity. Witnessing decisions in real time taught my son to interrogate motive before endorsing action. 

Immersion carried its toll. Some medals reached me only by photo; a few birthdays were postponed for my return in town from my business trip. Those absences sharpened my attention whenever genuine time surfaced. Rather than shielding him from my world, I invited him in. He tested assumptions, tightened pitch decks, and applauded product launches from the front row. We discovered that presence derives its power from depth more than duration. 

Guilt still knocks, yet it now functions as a discreet auditor. Every prospective win undergoes a human-impact review before it appears on any balance sheet. My son’s calm scrutiny ensures the review remains honest. Ambition, in turn, remains tethered to principle. 

A startup may or may not survive its first pivot, valuations may rise or fade, but what can be gained is something markets never price: the resilience forged in uncertainty, the curiosity born from shared problem-solving, the bond strengthened every time parent and child face the unknown together. These gains compound long after term sheets and revenue targets lose their shine. 

The boarding call drifts over the terminal once more. My son wraps his fingers around the handle. In the lift of his shoulders, I see nursery nights lit by a half-moon, early flights to client meetings, the aroma of strong coffee cushioning our dawns. He walks toward the gate carrying curiosity folded among his notebooks, discipline stitched into his jacket seams, and a quiet sense of justice formed where profit brushed against bedtime stories. 

Tears blur the departure boards as a final truth settles. Success without integrity is an empty shell; integrity without courageous action hardens into regret. On this Mother’s Day I pledge to keep the two intertwined, letting financial statements reflect more than numbers and venture goals speak softly of empathy. To any mother juggling shareholder updates and scraped knees, closing arguments and lullabies, may you hear your own heartbeat in these words. Hold your children and your enterprises with equal devotion. The boldest company we will ever build is love to set in motion, and its dividends endure long after the final boarding call fades. 

About the Contributor

Malak Trabelsi Loeb is a Dubai-based visionary, internationally recognized jurist, and authoritative leader in emerging technologies, international business law, space law, and national security regulations. With over 17 years of international business experience and 12 years in legal practice, she has become a key figure at the intersection of law, innovation, and responsible tech governance.

A valedictorian alumna of Sorbonne University with advanced degrees in Public International, European, and International Business Law, Malak has held senior roles in global law firms before founding TL Legal Consultants. She also established Vernewell Tech and Space—now Vernewell Management Consultancies—where she launched transformative initiatives such as the Quantum Innovation Summit and Vernewell Academy. Her contributions have earned her accolades like the Innovation Leadership Award by Women in Aviation Middle East, and she actively serves as a NATO Subject Matter Expert, shaping global discourse on quantum technologies, space security, and disruptive innovation.

This contribution is for the Mother’s Day Initiative #builtbymothers.

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